Topic 6 To sum up

To sum up

• There is a global evolution towards more sustainability concerns which will not stop.
• Consumer awareness is rising but the representation of what sustainability is remains blurred.
• To truly become sustainable, the change in the industry should not be the prerogative of only a set of niche actors, but should be integrated to the global strategy of the whole sector.
• Major companies of the tourism sector have launched sustainable development program due to their global benefits. Nevertheless, 90% of the tourism companies are micro-businesses or SMEs and there is a need to address the change at their levels.