New market behaviours: renting, lending, swapping, sharing, bartering
Optimising underused assets
Digital platform as marketplace: while CC exists beyond data and digital platforms, the latter brings CC to a much larger scale by facilitating the connection and coordination of fragmented sides of the market through the technology
Main drivers
Technological innovation: ICT and internet development
Value shift of consumers: from ownership to access
Economic benefits: cost saving and financial rewards
Practical benefits: convenience and flexibility
Environmental benefits: tackling consumerism and waste
Social benefits: community building, social cohesion, access to unaffordable assets
Actors
Provider: individual or professional
Consumer
Digital platform: run by a company (private most of the time)
Practices
Product-service system
Collaborative lifestyle
Redistribution markets
Limits and critics
Boomerang effect: higher demand
Foster wealth inequalities
Precarisation of work
Unfair competition: low regulation
The following video offers an animated overview of the concept:
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