Consumers are more and more sensitive to the environment and to sustainable consumption in their day to day life. Tourism is part of their consumption patterns.
In Sweden, people switched from plane to train transportation to lower carbon emissions. The anti-flying movement, named “Flight Shame”, induced an air traffic decrease of 2.5% in 2019 (to be compared to the 4% increase of world wide air traffic). A petition advocating the “Ending the Aviation Fuel Tax Exemption in Europe” registrated on 10 May 2019 by the European Commission aimed to limit one of the fastest growing sources of greenhouse gas emissions.
Will the “2021 European Year of Rail” be an opportunity for the tourists to change their habits?
The green awareness trends are here to stay. Results from Booking.com (2019) showed that:
Few studies exist about the representation of sustainable tourism and what it entails. The french study of François-Lecompte et Prim-Allaz (2011) about sustainable tourism with tourism professionals and students, showed that sustainable tourism is mainly perceived as environmental tourism:
Answers to the question “What is sustainable tourism?
Type of Concern
50% Link with nature, enjoy the scenery, activities in natural surroundings
20% Use of renewable energy / waste sorting
8% Meet local inhabitants
16% With direct distribution of resources