The best collaborations – and the best results – can come from moving away from traditional transactional supply chain relationships, towards a shared vision and mutual opportunities to achieve sustainable, long-term goals.
∙Establish a clear leadership to guide the process and to involve the organization to create support.
∙Create shared values to inspire innovation and build trust.
Mapping the key stakeholders and the subsequent material and financial flows allows identification of closed loops that deliver the greatest value, giving the business case added strength and weight.
Transforming a value chain involves commitment from a wide range of stakeholders. It is essential that (a) thorough stakeholder communications and engagement plan are in place from the outset. The number and complexity of stakeholders increases in circular approach, in comparison to a linear approach, therefore defining clear responsibilities and roles within a co-creative process is essential.
Understanding the motivations and communications needs of each stakeholder enables the creation of a strong and compelling narrative for each audience, strengthening commitments and relationships.