Topic 2 Inform, Educate

Inform clients on some touristic wrong practices will increase their awareness and can influence positively the way they behave. Information is particularly required as clients are in an unusual reference system (local use and habits) and in a leisure context (mindset more focused on enjoyment than on rules).

A good way to educate is to explain people the benefits of what they have done, once they have experienced it. For example, explain the benefits of a full organic or zero packaging breakfast, or of the use of electric bike or transportation network, once people have experimented it.

It is a good way to get useful feedback of your customers’ experience and receive their suggestions. You will have the possibility to explain in a dialogue what you do and why you do it as a business.  Your customer will be aware of the scope of their actions and will probably be proud of it. They would be more pleased to repeat the experience and promote it, as they has already experienced it. they can understand the circular economy in a practical and easy way, far away from theoritical principles.

Circular economy can be incredibly simple with examples.

All these sentences explain what is Circular Economy, you can associate them with some of the changes you have implemented, to show the scope of these changes to your customers or stakeholders:

  • It’s finding solutions to some of the biggest challenges we face today, like climate change, waste and pollution.
  • It’s finding solutions that address the root causes, not the symptoms.
  • It’s about eliminating waste, not simply managing it better or cleaning up.
  • It’s about sparing materials and resources rather than using them up.
  • It’s about regenerating our natural world, rather just trying to reduce the damage we do.