⇒Position your company in response to the growing expectations of customers
Case study: Chambre des Moulins (B&B) – Poitiers, France
After obtaining the EU Ecolabel, they noticed a change in their customer base: they attract increasingly more tourists who are aware of the environment and open to accepting eco-friendly measures. The manager of the hotel sends out a feedback survey to all his customers, regarding their environmental actions:
“Overall, 73% of guests said they were aware that the B&B had been awarded the EU Ecolabel, and 93% said that they felt it was a sign of the B&B’s quality.”
“Following their stay, 84% of guests declared having engaged in one or two environmentally friendly actions, with 14% engaging in over three actions. The most common action was in waste management, followed closely by water management, electricity and heating.”
In addition to these positive feedbacks, the B&B also cut its costs thanks to green measures regarding water (-18% for hot water & -12.5% in general), heating (-24%), lighting and more.