Natural is the new white: eco linen at AccorHotels


AccorHotels has introduced a major innovation in the hospitality sector with the large scale switch for non-chemically bleached bed and bath linen in its midscale and economy hotels in Europe (Novotel, Mercure, ibis, ibis Styles and ibis budget).



During the usage phase, the removal of bleaching agents from the detergents used will lead to a reduction in many impacts, notably water consumption and aquatic ecotoxicity.


Upstream, a design and manufacture phase of this new linen made in close collaboration between AccorHotels and its longlasting textile partners, Standard Textile and Tissage Mouline.

During the fabric finishing process, this bed- and bath linen is not bleached in the traditional chemical way, using whitening agents such as peroxide, acid or optical brighteners. The impurities in the cotton are smoothly removed in a more eco-friendly way through a natural enzymes treatment.

So, the natural color of cotton is preserved, and the new linen is visually recognizable through its original ecru color, which furthermore contributes to a cosy atmosphere in the room.

In parallel, for towels, AccorHotels and its partner Standard Textile developed an innovative perfecting technology Elevation that involves concentrating the bulk of the material in the center of the towel and helps optimize the weight of the product with the same quality in use for guest.

AccorHotels is working with its laundry partners in Europe to involve them in a joint discussion on the reorganization of their processes.


  • Organisation: AccorHotels
  • City: Global
  • Type of provider: Hotel
  • Circular principle: Design out waste and pollution
  • Focus: Refuse, Reduce
  • Keywords: #bed and bath linen


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