This module offers an introduction to business models, defining the concept and its key elements. It then provides you with a simple process and tools to design business models.

The module introduces the concept of sustainable business models, showing the main differences and archetypes existing in this field. Circular business models are a subset of sustainable business models. You will learn how to categorize circular business models based on their value creation dynamics.

Finally, to illustrate this knowledge, you will find a few examples of circular business models currently emerging in the tourism industry.

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After completing this module, the learner will be able to: